When creating a social media strategy for a client or for your own brand, there are a few useful online tools that can be utilized to yield maximum results:
One of our key investments during the past year has been in trendwatching.com's premium services. We found their consumer trends reports invaluable for creating the social media strategies for our clients, especially those in the B2C sector. We usually end up using some of their trends & insights from Trendwatching.com's premium offerings and being guided by the latest consumer trends in each specific niche industry. We also focus heavily on researching current marketing trends and seeing what works best in terms of engagement. One of the core highlights from their offerings is the ability to insert the customizable Powerpoint presentations into our own social media strategy presentations for our clients.
As we’re offering niche digital and social media strategy services to Boguslavsky & Co’s clients, it’s vital for us to make sure we are utilizing the latest data and research that will aid our strategy processes and we’ve found that Econsultancy offers comprehensive research into digital marketing and ecommerce which provides all the information you are likely to need when creating either a digital or social media strategy. They have a highly qualified team of trained specialists who collate all the relevant stats and data so you have the industry specific information on hand when compiling an in-depth strategy document.
A premium social media analytics tool that we would strongly recommend is Socialbakers. We found their customized reports in-depth, cohesive and phenomenal for monitoring the kind of social media content that works best in terms of growth and engagement. It’s also a fantastic analytics tool in terms of the demographic breakdown of the fans and followers and their growth over a specific period of time. The team at Socialbakers is also pretty fantastic at creating customized mock up reports for our social media strategy documents so clients are able to see what the reporting would look like if they decide to go ahead with using Socialbakers.
All in all, if you’re wanting to create an effective social media strategy for your brand, it’s vital to make sure designing a social media strategy that engages based on research, data, insights and trends.