As a niche digital strategy agency based in Dubai and specializing in social media strategies for a variety of clients, Instagram has become one of the core social media channels for B2C clients and tends to be included in most of our strategies.
Why Instagram? Because of these mind blowing Instagram stats:
- Instagram counts 300 million monthly active users (Instagram).
- More than 30 billion photos have been shared on Instagram since it was launched in 2010 (Instagram).
- Over 2.5 billion likes daily on Instagram (Instagram).
- Instagram receives 1,000 comments and 8,500 likes per second (Fast Company).
- Engagement on Instagram is 15 times that of engagement on Facebook (Fast Company).
- 53 percent of Internet-using adults age 18 to 29 are on Instagram (Pew Research Center).
- Half of all Instagram users (49%) use the site daily. (Pew Research Center)