Your brand has a story to tell, and Instagram is the perfect platform for rich visual storytelling for brands.
If you are not utilizing Instagram for business yet, our tips below will help you:
- Keep it simple initially. Use your business name as the name for the account, your business logo for the profile photo (150 x 150 pixels), include the location of your photos where relevant, and make sure to use at least three to five relevant hashtags that will help your brand be found on Instagram (do not be too spammy with hashtags - otherwise detracts from the post itself). When we launched the Instagram profile for Property Boutique, one of our property clients, we made sure to keep the profile photo and description consistent with their other social media profiles.
- Develop a specific content strategy for Instagram. This needs to be based on 1) your goals for the Instagram platform (are you trying to achieve brand awareness, are you looking to increase sales or are you focusing on reaching a new audience?) 2) core content themes in terms of the type of images you will be posting and 3) the look and feel of your Instagram profile (high quality images are best). Be consistent with posting frequency - whilst some brands might be limited with visual content or other resources, we recommend posting daily on Instagram to get the most out of it. Part of our content strategy for Property Boutique on Instagram included beautiful photos of Dubai where the boutique property agency is located and some images of the actual listed properties with a luxurious feel to the photos.
- Monitor, analyse and modify your Instagram content strategy. Iconosquare is a free to use online tool that provides a detailed breakdown of key metrics about your Instagram account. Their visual snapshots dashboard is an easy way to view information such as followers' regional data, your most liked media, your most popular posts, your favourite filters, and engagement for your posts, amongst other data. Great for building a scalable and effective Instagram strategy.