We recently wrote a blog post about breaking into / entering the Dubai market as a consumer brand - whilst for many Dubai is a dream destination for doing business, it's not an easy market to break into if you're not aware of the local ways of doing business, and marketing products, as well as all the cultural nuances of doing business in the UAE.
Herbex, a South African weight loss brand, got in touch with us recently to advise them on some aspects of marketing their products in the UAE. We helped them with refining their digital marketing strategy along with finessing their overall marketing plan for the region.
Core focus of the consultancy work included:
***Analysis of previous marketing efforts
***Advice on brand positioning for entering the Dubai market
***Recommendations for a PR strategy, influencer campaigns, and a launch event
***Social Media strategy advice in regards to the channels that would achieve their business objectives
****eCommerce for the Arab market recommendations