Recently, we had the opportunity to work with OMD New Zealand, one of the largest advertising/marketing/social media agencies in Auckland, and help them conceptualize and refine certain aspects of the social media strategies for some of their clients.
Highlights of the social media work for this New Zealand client included:
- Analysis and specific content strategy recommendations for Bluebird Chips brand on social media
- Compiling a higher level presentation guide for how New Zealand Post can be utilizing social media in order to achieve their business objectives
- Creating specific community management responses as part of the social strategy for SKY TV in order to refine responses on Facebook that were not yielding desired results
- Analysis and recommendation on the McDonald's social media persona document - strategy recommendations on how to leverage this data as part of a cohesive social media strategy