Social media news roundup for this month (and past month) - the social media news you need to know.
- The brilliant folks over at Social Media Examiner released their 2016 Social Media Marketing Industry Report and we've summarized some of the more relevant findings:
Video is becoming more and more essential for marketing (spot on, see our previous blog post).
Snapchat is on a growth trajectory - we've been experimenting with it ourselves lately and loving the results.
When it comes to paid media, Facebook Ads are still dominating - once again, no surprises here, more cost effective than Twitter or LinkedIn advertising, coupled with the fact that Facebook's organic reach is continuously on the decline so it (literally) pays to advertise.
Most marketers are using social media to develop loyal fans and gain marketplace intelligence .
By spending as little as 6 hours per week, 66%+ of marketers see lead generation benefits with social media.
Social media is seen as most useful for building a loyal fanbase.
Snapchat announced a new feature (Memories) that enables users to save and share their content - an album within the app where users can save photos and videos which they can later upload. This is fantastic news for all social media managers everywhere as it makes planning and preparing content so much easier.
Facebook's organic reach is becoming more and more elusive, thanks to another new algorithm update - vital for brands to modify their content strategies to focus on engagement and relevance, along with an effective Facebook Ads strategy. According to Facebook, ''creative, unique and authentic content is always appreciated and this is the only way to maintain the organic reach in the post-algorithm era''.
Instagram community has grown to over 500 Million Instagrammers - one of the fastest growing social media and mobile ad platforms. We are seeing more clients benefitting from marketing their businesses on Instagram, thanks to being able to reach diverse demographics through visual storytelling.