Last year we worked with Exclusive Tables, a mobile app startup disrupting the entertainment industry in Dubai and Spain, and aside from advising on social media strategy and its implementation, we also created niche content for this client in the form of blog posts.
Majority of startups and small businesses don't have internal resources needed to create smart, well-written, targeted content on a weekly basis for their websites. For these kind of brands, it might be beneficial to explore outsourcing content writing to maximise the ROI on their website. A skilled digital agency will have the knowledge and expertise to write content that not only achieves a specific brand positioning through style of writing, tone, and subject matter, but also takes into account SEO to increase targeted traffic to the website.
Our content strategy for Exclusive Tables focused on writing entertaining blog posts with a sophisticated/trendy/playful tone that would appeal to the target market being mostly well educated, well earning men looking for a decadent lifestyle. This was Exclusive Tables' primary target market at the time. Some of the core content themes revolved around nightclubs with a difference, bar hacks, best vodkas in the world, and dressing for a night out, amongst other post ideas.