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Digital Strategy


Digital marketing trends for 2020

The digital marketing landscape is evolving fast and businesses are struggling to keep up, especially small businesses and startups who do not have the resources that larger businesses might have. Part of our core offering and the way we help SMEs and startups is by being ahead of the curve, preparing for changes, and putting strategies & processes in place that will help these businesses succeed. We’ve done a roundup on the digital marketing trends for 2020 and how to leverage them to stay ahead of your competition and remain profitable.

  • Problem? Too much content, oversaturation of content online. Solution? Experiment with voice search. According to Google, 50% of all online searches will be voice-based by 2020.

  • Problem? Social shares are on the decline, so is organic engagement on social media. Solution? Focus on performance marketing. As Neil Patel advises, spend a dollar, make two dollars. The focus needs to be on conversions specifically tracked conversions.

  • Problem? Decline in results from a digital marketing channel that was performing well. Solution? Omni-channel marketing is the way of the future, especially as leads to a lowed CPA.

  • Problem? Traditional customer acquisition methods are no longer working. Solution? Digital marketing in 2020 is all about data and metrics which is where working with a data scientist comes in (advanced knowledge of visualization tools, especially Tableau and D3 technology is preferable).

  • Problem? Converting leads into customers as usual CRO methods are on the decline. Solution? Psychology will play a large role as traditional CRO methods will no longer work in 2020- personalisation will be key - businesses will need to look at using chat.

At the end of the day, you as a marketer or a business owner, will need to put your target market first, focus on HELPING, and the revenue will follow.



Digital marketing agency for small businesses in Johannesburg

digital marketing agency for small businesses

This year marked a new chapter for Boguslavsky & Co - we have set up in Johannesburg, South Africa!

Bit of background - since 2011, I have run Boguslavsky & Co in Cape Town and Dubai, working not only with a remotely distributed team but also with clients all over the globe - Dubai, New Zealand, LA, Singapore, South Africa, and even in Slovenia (last year, I worked on-site at an European tech startup and headed up their digital marketing team).

In the past year, we have strengthened our digital strategy skills, focused more and more on the B2B sector, and added a performance marketing specialist to the team (social media advertising and PPC campaigns are becoming more vital for customer acquisition).

I'm now running Boguslavsky & Co (a digital marketing agency for small businesses) in Sandton, helping startups and SMEs with their growth and customer acquisition.

If you are a small business or a startup needing input into your digital strategy, help with growth, or looking to refine your customer acquisition process, get in touch, we can help.



MQLs for a B2B startup in hyper-growth stage

One of our projects last year involved working with an European B2B startup focused on transforming smart offices and modern workplaces. Not only did we help with the digital strategy, performance marketing and video marketing for this tech startup but we also focused on generating a steady flow of MQLs for the sales team.

As most startup and business owners know, you can’t grow your business if you don’t have a steady flow of new, highly interested buyers. MQLs (marketing qualified leads) are inbound leads generated by the marketing team or marketing specialists (us in this case).

What did this involve?

  • Collaborating with the sales team to produce relevant content that met the needs of both prospects and customers.

  • Driving SEM, SEO, keyword, and list or segmentation strategies.

  • Developing display marketing campaigns, and paid social campaigns to generate MQLs.

  • Developing and analyzing key marketing and sales metrics to ensure KPIs were being met.

working with European B2B startup in hyper-growth stage



Full-stack digital marketing agency for startups and SMEs guide

Boguslavsky & Co is a full-stack digital marketing agency helping primarily startups and SMEs (although we’ve worked with a number of corporates also) - what exactly does this mean though for our clients and prospective clients?

In a nutshell, the full-stack marketer (or, in this case, marketing agency) is able to work across a range of marketing disciplines. Not only are we able to have an in-depth understanding to conceptualise and create strategies bit we also have the practical working knowledge to implement these strategies. This enables us to drive growth for our clients whilst working in a lean, efficient way to ensure we get stuff done as quickly and as economically as possible.

In terms of an agency/client fit, full-stack marketing agency fits best within startups and small companies, as they require a cost-effective solution with the capacity to see a project through from start to finish. One agency with the breadth and variety of skills to achieve the results needed instead of hiring multiple agencies.

Our full-stack digital marketing skills and ares of expertise cover the following:

  • Digital Marketing Strategies

  • Search Engine Optimization

  • Search Engine Marketing

  • Social Media Marketing

  • Email Marketing

  • Content Marketing

  • Storytelling

  • Performance Marketing (PPC campaigns)

  • Website development

  • Digital PR

Need help with any of the above? We’d love to chat about how we can help you scale and grow your business.

Full-stack digital marketing agency working with startups



Digital marketing for supply chain management

What is digital’s role in supply chain? How can digital marketing support the supply chain? We answer these questions and more by interviewing Martin Roux - a supply chain specialist with over a decade of supply chain management & consultancy experience. He specializes in the formulation and implementation of logistics, supply chain and value chain strategies. He has worked in supply chain and logistics in the UK, South Africa, New Zealand and the UAE. He is currently working as a physical supply chain manager - transformation at Anglo American. 

supply chain specialist interview about digital marketing

What role does digital / digital marketing play in supply chain management?

If you look at the supply chain, from the initial raw materials to the end customers/users, you can improve the omni-channel experience by focusing on various points in the supply chain. One of the ways of doing this, is using digital channels to glean feedback from the customers on their pain points or challenges which will have an impact on modifying the supply chain. 

What is an example of digital transformation for the supply chain industry?

Companies are transitioning more & more towards blockchain to ensure that all movements within the supply chain are transparent, to reduce risk & fraud, and to improve lead times. A great example of this is Maersk using IBM blockchain for these exact reasons. 

What is a digital trend that is going to have a significant impact on the supply chain industry?

3D printing is going to be big (actually, it already is big). The on-demand nature of 3D printing leads to reduction of on-site stock along with improving working capital.