The digital marketing landscape is evolving fast and businesses are struggling to keep up, especially small businesses and startups who do not have the resources that larger businesses might have. Part of our core offering and the way we help SMEs and startups is by being ahead of the curve, preparing for changes, and putting strategies & processes in place that will help these businesses succeed. We’ve done a roundup on the digital marketing trends for 2020 and how to leverage them to stay ahead of your competition and remain profitable.
Problem? Too much content, oversaturation of content online. Solution? Experiment with voice search. According to Google, 50% of all online searches will be voice-based by 2020.
Problem? Social shares are on the decline, so is organic engagement on social media. Solution? Focus on performance marketing. As Neil Patel advises, spend a dollar, make two dollars. The focus needs to be on conversions specifically tracked conversions.
Problem? Decline in results from a digital marketing channel that was performing well. Solution? Omni-channel marketing is the way of the future, especially as leads to a lowed CPA.
Problem? Traditional customer acquisition methods are no longer working. Solution? Digital marketing in 2020 is all about data and metrics which is where working with a data scientist comes in (advanced knowledge of visualization tools, especially Tableau and D3 technology is preferable).
Problem? Converting leads into customers as usual CRO methods are on the decline. Solution? Psychology will play a large role as traditional CRO methods will no longer work in 2020- personalisation will be key - businesses will need to look at using chat.
At the end of the day, you as a marketer or a business owner, will need to put your target market first, focus on HELPING, and the revenue will follow.