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social media agency dubai

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Social Media Marketing for hospitality sector-Case Study

One of our key services as a digital marketing agency is helping with social media marketing for the hospitality sector in Dubai - with one of our favourite clients being the much beloved Dubai restaurant, BookMunch. 

social media marketing for dubai restaurants 

About: BookMunch is an award-winning Dubai cafe & restaurant - unique combination of great food in a reading room environment has attracted and entertained impressive numbers of customers of all ages, and with five awards in tow.

Social Media Objectives for BookMunch: To build brand awareness amongst those new to Dubai (usually expats) along with retaining current customers and attracting new customers.

Facebook & Instagram: We developed a specific tone of voice for this family friendly cafe brand to reflect the ethos of the brand along with attracting its target audience through Facebook and Instagram content that focuses heavily on much loved dishes, customer experience, the warmth of the place, and always going over and above for customers - be it at the cafe or via social media channels. BookMunch even made it on the Hotelier Middle East's ''30 F&B brands to follow on social media'' list!

social media marketing for hospitality sector in dubai 

Popular Campaign: One of the campaigns Boguslavsky & Co came up for BookMunch was to utilise one of their most popular social media channels, Facebook, to showcase their team from a storytelling, narrative perspective by launching a new Facebook series of posts titled 'Humans of BookMunch'. These series of Facebook posts have allowed us to 'show and tell' BookMunch's customers about the people with whom they interact on a daily basis with but might not know anything about. 

dubai social media campaign for restaurant

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Consulting on doing business in the UAE - case study

We recently wrote a blog post about breaking into / entering the Dubai market as a consumer brand - whilst for many Dubai is a dream destination for doing business, it's not an easy market to break into if you're not aware of the local ways of doing business, and marketing products, as well as all the cultural nuances of doing business in the UAE. 

Herbex, a South African weight loss brand, got in touch with us recently to advise them on some aspects of marketing their products in the UAE. We helped them with refining their digital marketing strategy along with finessing their overall marketing plan for the region. 

Core focus of the consultancy work included:

***Analysis of previous marketing efforts 

***Advice on brand positioning for entering the Dubai market

***Recommendations for a PR strategy, influencer campaigns, and a launch event

***Social Media strategy advice in regards to the channels that would achieve their business objectives

****eCommerce for the Arab market recommendations

consulting on doing business in the UAE

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Outsourcing social media community management

Majority of well known consumer brands are inundated with questions/requests/comments/feedback/criticisms on social media so much so that most companies are not even sure of how to deal with this flurry of activity on their social media pages. For these kind of brands, it might be beneficial to explore outsourcing social media community management to maximise optimum use of internal resources and minimize a social media crisis arising due to lack of knowledge/skills in successfully managing the social media channels. 

One of our social media projects this past year involved assisting with the community management on Pringles South Africa Facebook page - whilst Pringles is a well-known FMCG brand, it is also a brand consumers like to vent about (occasionally). The trick here is converting a negative comment into something positive or at least humorous - we have managed to achieve this on a number of occasions. 

Case-in-point one of our favourite examples of effective community management - taking an angry customer from 'That's BS' to 'I love you Pringles' thanks to an entertaining community management comment.

Outsourcing social media community management to digital agency

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Social media marketing for consumer brands

The 'secret' (there's no secret - it takes skills, experience, hard work, and a little bit of experimentation) to successful social media marketing for consumer brands is to focus on these key areas:

  • Understand the nuances of each social media channel and the way consumers interact on each channel - you need to be sharing/speaking/communicating the way the users of each specific platform like to interact and engage with that platform. 

For example, GoPro's high-quality user-generated content strategy is one of the main reasons they have over 9 million followers on Instagram. GoPro doesn’t use Instagram to push their products, rather they share user-generated content to celebrate a lifestyle of adventure. 

social media marketing for consumer brands - gopro

 

  • When conceptualizing and creating your social media strategy, make sure you know your audience (target market), your objectives (main reasons for utilizing social media) and create content that is relevant to your target market, your business objectives, and the specific social media channel (vital have a different content strategy for each platform)

Captain Morgan does a fantastic job of this with their YouTube content strategy - cheeky with a bit of attitude, just like the brand itself. With over half a million views per video, it's a content strategy that is definitely working. 

great youtube content strategy example

 

  • Measure, measure, measure - have social analytics in place in order to be able to measure performance of each post and to modify based on analysis. 

We're big fans of Socialbakers. We fid their customized reports in-depth, cohesive and phenomenal for monitoring the kind of social media content that works best in terms of growth and engagement. It’s also a fantastic analytics tool in terms of the demographic breakdown of the fans and followers and their growth over a specific period of time. 

social media analysis of film marketing 

 

  • Be an authentic brand and true to what your consumers/customers expect of you. 

This is where narrative marketing and storytelling come into play - you or your brand is likely to have a powerful story. Share it. Showcase it. Consumers want to know why you care - they want a reason to care also. We recently collaborated with BookMunch to utilise one of their most popular social media channels, Facebook, to showcase their team from a storytelling, narrative perspective by launching a new Facebook series of posts titled 'Humans of BookMunch'.  These series of Facebook posts have allowed us to 'show and tell' BookMunch's customers about the people with whom they interact on a daily basis with but might not know anything about. 

Humans of BookMunch campaign

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Using Twitter for Restaurants - Case Study

A brief case study in using Twitter for restaurants (or any other F&B establishments) - and how incredibly effective social media is (especially Twitter) when it comes to the food and beverage industry. 

One of our clients is a small but much beloved cafe in the UAE. We have been working with them for over an year now and we have analysed how our content strategy for their Twitter profile has resulted in continuous foot traffic into the cafe. 

Case in point - this most recent exchange:

1) We tweet about a recent review of the cafe in an online publication ( we do this in a creative way by using the image from the review and a direct quote):

Social Media Agency for restaurants and cafes in Dubai 

2. One of our followers and a potential customer, retweets this AND tags her friend that she wants to join her:

Using Twitter for restaurants in Dubai - a case study in successful social media 

3. We respond (using our fun and quirky tone that we have adopted since running this profile):

social media for cafes and restaurants in Dubai 

4. Immediate response and quite a powerful one (she REALLY wants to try these eggs :) )

case study in how to use twitter for restaurants

BOOM! Incredibly effective. 

 

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