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social media marketing agency Dubai

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Social Media Marketing for hospitality sector-Case Study

One of our key services as a digital marketing agency is helping with social media marketing for the hospitality sector in Dubai - with one of our favourite clients being the much beloved Dubai restaurant, BookMunch. 

social media marketing for dubai restaurants 

About: BookMunch is an award-winning Dubai cafe & restaurant - unique combination of great food in a reading room environment has attracted and entertained impressive numbers of customers of all ages, and with five awards in tow.

Social Media Objectives for BookMunch: To build brand awareness amongst those new to Dubai (usually expats) along with retaining current customers and attracting new customers.

Facebook & Instagram: We developed a specific tone of voice for this family friendly cafe brand to reflect the ethos of the brand along with attracting its target audience through Facebook and Instagram content that focuses heavily on much loved dishes, customer experience, the warmth of the place, and always going over and above for customers - be it at the cafe or via social media channels. BookMunch even made it on the Hotelier Middle East's ''30 F&B brands to follow on social media'' list!

social media marketing for hospitality sector in dubai 

Popular Campaign: One of the campaigns Boguslavsky & Co came up for BookMunch was to utilise one of their most popular social media channels, Facebook, to showcase their team from a storytelling, narrative perspective by launching a new Facebook series of posts titled 'Humans of BookMunch'. These series of Facebook posts have allowed us to 'show and tell' BookMunch's customers about the people with whom they interact on a daily basis with but might not know anything about. 

dubai social media campaign for restaurant

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Using Twitter for Restaurants - Case Study

A brief case study in using Twitter for restaurants (or any other F&B establishments) - and how incredibly effective social media is (especially Twitter) when it comes to the food and beverage industry. 

One of our clients is a small but much beloved cafe in the UAE. We have been working with them for over an year now and we have analysed how our content strategy for their Twitter profile has resulted in continuous foot traffic into the cafe. 

Case in point - this most recent exchange:

1) We tweet about a recent review of the cafe in an online publication ( we do this in a creative way by using the image from the review and a direct quote):

Social Media Agency for restaurants and cafes in Dubai 

2. One of our followers and a potential customer, retweets this AND tags her friend that she wants to join her:

Using Twitter for restaurants in Dubai - a case study in successful social media 

3. We respond (using our fun and quirky tone that we have adopted since running this profile):

social media for cafes and restaurants in Dubai 

4. Immediate response and quite a powerful one (she REALLY wants to try these eggs :) )

case study in how to use twitter for restaurants

BOOM! Incredibly effective. 

 

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