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social media strategy 2015

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Using Twitter for Restaurants - Case Study

A brief case study in using Twitter for restaurants (or any other F&B establishments) - and how incredibly effective social media is (especially Twitter) when it comes to the food and beverage industry. 

One of our clients is a small but much beloved cafe in the UAE. We have been working with them for over an year now and we have analysed how our content strategy for their Twitter profile has resulted in continuous foot traffic into the cafe. 

Case in point - this most recent exchange:

1) We tweet about a recent review of the cafe in an online publication ( we do this in a creative way by using the image from the review and a direct quote):

Social Media Agency for restaurants and cafes in Dubai 

2. One of our followers and a potential customer, retweets this AND tags her friend that she wants to join her:

Using Twitter for restaurants in Dubai - a case study in successful social media 

3. We respond (using our fun and quirky tone that we have adopted since running this profile):

social media for cafes and restaurants in Dubai 

4. Immediate response and quite a powerful one (she REALLY wants to try these eggs :) )

case study in how to use twitter for restaurants

BOOM! Incredibly effective. 

 

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Social Media Strategy Process - Online Tools We Love

When creating a social media strategy for a client or for your own brand, there are a few useful online tools that can be utilized to yield maximum results:

  • One of our key investments during the past year has been in trendwatching.com's premium services. We found their consumer trends reports invaluable for creating the social media strategies for our clients, especially those in the B2C sector. We usually end up using some of their trends & insights from Trendwatching.com's premium offerings and being guided by the latest consumer trends in each specific niche industry. We also focus heavily on researching current marketing trends and seeing what works best in terms of engagement. One of the core highlights from their offerings is the ability to insert the customizable Powerpoint presentations into our own social media strategy presentations for our clients.

 

  • As we’re offering niche digital and social media strategy services to Boguslavsky & Co’s clients, it’s vital for us to make sure we are utilizing the latest data and research that will aid our strategy processes and we’ve found that Econsultancy offers comprehensive research into digital marketing and ecommerce which provides all the information you are likely to need when creating either a digital or social media strategy. They have a highly qualified team of trained specialists who collate all the relevant stats and data so you have the industry specific information on hand when compiling an in-depth strategy document.

 

  • A premium social media analytics tool that we would strongly recommend is Socialbakers. We found their customized reports in-depth, cohesive and phenomenal for monitoring the kind of social media content that works best in terms of growth and engagement. It’s also a fantastic analytics tool in terms of the demographic breakdown of the fans and followers and their growth over a specific period of time. The team at Socialbakers is also pretty fantastic at creating customized mock up reports for our social media strategy documents so clients are able to see what the reporting would look like if they decide to go ahead with using Socialbakers.

 

All in all, if you’re wanting to create an effective social media strategy for your brand, it’s vital to make sure designing a social media strategy that engages based on research, data, insights and trends.

 

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Our article on 'Creating a Social Media Strategy for a Film'

Our article on 'Creating a Social Media Strategy for a Film' was published over on Raindance Film Festival's website. As it had a significant number of social media shares, especially on Twitter, we wanted to share a part of it here on our business blog:

Whilst I have been working in the digital marketing industry for almost a decade, working on Before I Disappear was my first foray into the complex world of film marketing. My digital strategy agency, Boguslavsky & Co, was contracted by Electric Entertainment to research, conceptualize and compile a three month social media strategy leading up to the theatrical release of the US film, Before I Disappear. We then spent three months implementing the social media strategy, during the regional and international film festivals, and as part of the countdown to the actual theatrical release.

One of our key investments this year has been in trendwatching's premium services. I found their consumer trends reports invaluable for creating the digital strategy for this film client. I ended up using some of the trends & insights from Trendwatching.com's premium offerings and being guided by the latest consumer trends in the entertainment industry. I also focused heavily on researching current film marketing trends and seeing what works best in terms of engagement.

Overall, the key aspect to keep in mind when working on a social media strategy for a film is that it is vital to create a community and a phenomenal experience around the film, with the focus on the viewers’ favourite characters, and the people behind the scenes (producers, directors, filmmakers). The social media channels should in a way be an extension of the film and the buzz around the film. I would also recommend creating a specific strategy for each of the core social media channels based on the target audience of that platform.

Read the full article here:

featured on Raindance Film Festival website - social media strategy for a movie


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