A brief case study in using Twitter for restaurants (or any other F&B establishments) - and how incredibly effective social media is (especially Twitter) when it comes to the food and beverage industry.
One of our clients is a small but much beloved cafe in the UAE. We have been working with them for over an year now and we have analysed how our content strategy for their Twitter profile has resulted in continuous foot traffic into the cafe.
Case in point - this most recent exchange:
1) We tweet about a recent review of the cafe in an online publication ( we do this in a creative way by using the image from the review and a direct quote):
2. One of our followers and a potential customer, retweets this AND tags her friend that she wants to join her:
3. We respond (using our fun and quirky tone that we have adopted since running this profile):
4. Immediate response and quite a powerful one (she REALLY wants to try these eggs :) )
BOOM! Incredibly effective.