We have recently wrapped up a year long project working on social media strategy and implementation for a Dubai Interior Design industry client. Love That Design showcases regional interior and industrial designs across multiple industries in the Middle East and Africa so it was phenomenal to have been part of their stellar growth showcasing these designs and helping this publishing platform grow and scale, along with securing partnerships which resulted in revenue for the brand.
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Majority of small businesses in Dubai cannot afford the luxury of hiring a full-time copywriter yet they are in dire need of copywriting/content creation services for lead generation. This is where our niche digital marketing agency comes in - one of the services we offer our clients is content marketing (i.e creating smart, useful, interesting content that will further grow their business and attract their target market).
One of our content marketing projects involved working with Love That Design, which showcases regional interior and industrial designs across multiple industries in the Middle East and Africa. We added value to the client by conceptualizing content topics for the Articles section on their website, along with creating the content in the form of copywriting the different posts.
Some of the posts we've worked on included an 'Inside the mind of ….' series, exploring the state of the design industry in the UAE, taking a look at ergonomics (yes, we somehow managed to make ergonomics sound sexy, we're that good), along with a variety of design tips.
Majority of well known consumer brands are inundated with questions/requests/comments/feedback/criticisms on social media so much so that most companies are not even sure of how to deal with this flurry of activity on their social media pages. For these kind of brands, it might be beneficial to explore outsourcing social media community management to maximise optimum use of internal resources and minimize a social media crisis arising due to lack of knowledge/skills in successfully managing the social media channels.
One of our social media projects this past year involved assisting with the community management on Pringles South Africa Facebook page - whilst Pringles is a well-known FMCG brand, it is also a brand consumers like to vent about (occasionally). The trick here is converting a negative comment into something positive or at least humorous - we have managed to achieve this on a number of occasions.
Case-in-point one of our favourite examples of effective community management - taking an angry customer from 'That's BS' to 'I love you Pringles' thanks to an entertaining community management comment.
Last year we worked with Exclusive Tables, a mobile app startup disrupting the entertainment industry in Dubai and Spain, and aside from advising on social media strategy and its implementation, we also created niche content for this client in the form of blog posts.
Majority of startups and small businesses don't have internal resources needed to create smart, well-written, targeted content on a weekly basis for their websites. For these kind of brands, it might be beneficial to explore outsourcing content writing to maximise the ROI on their website. A skilled digital agency will have the knowledge and expertise to write content that not only achieves a specific brand positioning through style of writing, tone, and subject matter, but also takes into account SEO to increase targeted traffic to the website.
Our content strategy for Exclusive Tables focused on writing entertaining blog posts with a sophisticated/trendy/playful tone that would appeal to the target market being mostly well educated, well earning men looking for a decadent lifestyle. This was Exclusive Tables' primary target market at the time. Some of the core content themes revolved around nightclubs with a difference, bar hacks, best vodkas in the world, and dressing for a night out, amongst other post ideas.