I'm a digital marketing strategist and consultant working with small businesses and startups, primarily those in the technology sector, from the early stage right through to hyper-growth stage. I have worked with some of the world’s leading brands with my global experience spanning UK, UAE, South Africa, Slovenia and Singapore. I also help companies with launching products in new market segments.
A decade of digital marketing & strategy experience gained working in a variety of industries ranging from eCommerce, automotive, and publishing to SaaS, media, and property in London, Cape Town, Dubai and Slovenia. Worked at small companies, startups and large global agencies. Founded my own digital agency and built exceptional relationships with international clients at all levels. Focused on proving affordable value to brands looking to achieve their business goals using digital and social channels along with developing omni-channel B2B and B2C marketing strategies.
Studied psychology with the focus on consumer behaviour. Utilizing psychology to uncover the motivations that influence consumer decision-making. Using a blend of psychology, strategy and marketing to understand what motivates customers and how to engage them.
Written for a number of publications on the topics of digital strategy, social media, entrepreneurship, and working remotely. Some of these include Entrepreneur Magazine, Raindance, Ventureburn, Pajamas.io, Creator/WeWork, The Way Women Work, The Media Network, and Zero to Travel.