Favorite AI marketing tools (2025 edition)

AI is rapidly changing and advancing. As a digital agency, we are careful not to be swayed by too many ‘shiny’ new tools - just because something has “AI” in the name does not necessarily mean it is, or will ever become a great business with longevity. Whilst it’s crucial to keep with with digital trends it’s just as crucial to understand if new AI companies are 1) solving a real problem? and 2) will fulfill the needs of our clients and has long term value?

Steve Jobs may say it best when he discusses this dynamic: "You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to try to sell it.”

We are also careful not to recommend tools we haven’t experimented with ourselves and truly the understand the value and benefit.

Our current favorite AI marketing tools, aka recommended AI MarTech stack are as follows:

• Gemini Advanced for deep research - phenomenal for deep diving into researching topics.

• Lovable for building - building software without coding

• Akkio for Marketing Analytics - harnessing the power of AI for sales funnel optimization, lead scoring, churn reduction, and more.

• TrendBaby for consumer trends and ideation - our favorite consumer trends and research tool.

• Clay, AI research agent, very cool - go to market with unique data and the ability to act on it.