Creating A Digital Marketing Degree Framework - Case Study

Boguslavsky & Co were contracted to conceptualize and compile the framework and modules for South Africa's first three year digital marketing degree to be offered by an accredited university. 

The core tasks of the creation of the digital marketing degree framework included:

  • Research and benchmarking against overseas institutions offering similar degrees

  • Research into textbooks and best online resources to be included in the accreditation application

  • Drawing up a program outline structure, which included suggestions for possible module titles and the credit value of each

  • Compiling the specific outcomes, assessment criteria and associated content for each module

  • Compilation and curation of each module under the three year digital marketing degree framework

  • Compilation of the info on the allocated components in preparation of the SAQA document



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