Instagram Strategy for a Branding/Creative Agency
One of our social media strategy projects in the B2B sphere was working on the Instagram strategy for JPd (James Pass Design, a leading branding agency working with startups in the UAE ). As branding is integral to the core of their business, we took that into careful consideration when crafting their Instagram strategy.
As their three core branding colours are red, black and white we decided to emulate this in their Instagram profile's art direction. We also added a dash of purple to every single image posted on Instagram as JPd's branding ideology focuses on the 'Purple Cow' concept so we loved incorporating a pop of purple colour in each image. Perfect for their branding, ideal for their 'Purple Cow' angle, and fantastic for their overall look and feel on Instagram.