Social Media for FMCG Brand
One of our international social media projects involved working with VML in Singapore - we worked with this powerhouse of a global agency to provide strategic and cultural expertise on the social media strategy & its implementation for one of their FMCG clients, Pringles Chips.
The Asian branch of this agency was tasked with handling the social media for Pringles South Africa - we helped to make sure that everything that was posted online fitted in within the regional cultural context. This applied to the creative visual content - we guided the agency in terms of the various racial and cultural groups in South Africa to make sure all the different consumers were represented visually. South Africa is truly a melting pot of cultures and we wanted to make sure this was depicted on the local Pringles social media channels