What does a fractional Head of Marketing do?

Semrush had published a brilliantly descriptive yet concise article + infographic describing the role of a Full Stack Marketer - which in a way can also be a description for a Fractional Head of Marketing or a more senior marketing generalist (I work with clients in both capacities).

According to Semrush, ‘‘a full stack marketer is a jack-of-all-trades in marketing. Skilled in everything from social media and content creation to SEO and analytics makes you a unique asset that can help businesses market themselves holistically. A full-stack marketer is the perfect fit for these businesses that need a jack-of-all-trades. This adaptability makes you particularly valuable to startups and smaller companies, where wearing multiple hats is often necessary.’’

I consider my own 15+ years of marketing experience and skills to be the foundation blocks for becoming a marketer who handle a wide array of marketing tasks. This adaptability has made me valuable to startups and smaller companies, where having a diverse skillset and understanding how to leverage different various channels for traction is crucial.

Similarly, a fractional Head of Marketing is a senior full stack marketer who works on a part-time, or contract basis – providing high-level strategic direction without the full-time commitment of a traditional Chief Marketing Officer