Marianna Boguslavsky Marianna Boguslavsky

Neo4j data visualization for customer insights

We have recently evolved our digital strategy service offering to include AI technology (with the focus on customer acquisition) along with Neo4j data visualization for in-depth customer insights as part of the overall digital strategy. If you’re new to Neo4j, then our interview with Erik Nolten, Director alliance & channel at Neo4j, might be a great place to start:


  • Firstly, what is Neo4j for those not in the know?

Neo4j is a Graph database. Graphs are a revolutionary way of storing and retrieving data from the Graph by enabling the relations or connections between the data.  Other database-types (like relational databases) also store and retrieve data but mainly focus on the data transactions.


  •  How can Neo4j help businesses with analyzing their data?

Graphs can help business analyzing data must easier because the relations or connections are already written in the graph-database. Graphs or Neo4j offers solutions for unique use-cases that either were very hard or almost impossible so solve. Like real time recommendations for eCommerce, real time fraud detections for Governments, Financials or Insurance companies. But smaller companies can also benefit from Graphs by Graph Analytics: an easy way of exploring data by looking at the relations or connections between data-sets.


  •  How can a Neo4j data visualization aid customer insights for growth?

 Visualization, in general, helps non-it people to explore the data in an easy way without any need of understanding database query languages. This applies for any kind of database technology. So Neo4j visualization offers the same kind of exploring the data for business users but adds the connections and relations between the data. To create growth, often you need to have a better understanding of your past sales, your customers profiles, suppliers, market information, etc. By combining all this information in one Graph, you can create a customer 360-view.

Neo4j data visualization for customer insights

 


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Marianna Boguslavsky Marianna Boguslavsky

Digital Marketing Trends for 2020

It all begins with an idea.

The digital marketing landscape is evolving fast and businesses are struggling to keep up, especially small businesses and startups who do not have the resources that larger businesses might have. Part of our core offering and the way we help SMEs and startups is by being ahead of the curve, preparing for changes, and putting strategies & processes in place that will help these businesses succeed. We’ve done a roundup on the digital marketing trends for 2020 and how to leverage them to stay ahead of your competition and remain profitable.

  • Problem? Too much content, oversaturation of content online. Solution? Experiment with voice search. According to Google, 50% of all online searches will be voice-based by 2020.

  • Problem? Social shares are on the decline, so is organic engagement on social media. Solution? Focus on performance marketing. As Neil Patel advises, spend a dollar, make two dollars. The focus needs to be on conversions specifically tracked conversions.

  • Problem? Decline in results from a digital marketing channel that was performing well. Solution? Omni-channel marketing is the way of the future, especially as leads to a lowed CPA.

  • Problem? Traditional customer acquisition methods are no longer working. Solution? Digital marketing in 2020 is all about data and metrics which is where working with a data scientist comes in (advanced knowledge of visualization tools, especially Tableau and D3 technology is preferable).

  • Problem? Converting leads into customers as usual CRO methods are on the decline. Solution? Psychology will play a large role as traditional CRO methods will no longer work in 2020- personalisation will be key - businesses will need to look at using chat.

At the end of the day, you as a marketer or a business owner, will need to put your target market first, focus on HELPING, and the revenue will follow.

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