One of our recent projects involved performance marketing for a B2B tech startup based in Europe whilst targeting the US market primarily, along with a few key European regions. Working on-site at the client with their in-house data scientist, we would conceptualise, create, run and test visual (videos primarily) and text campaigns on Instagram, Facebook and Google Ads. Instagram advertising, surprisingly for a B2B brand, became the key revenue driver in terms of tracked conversions and eCommerce sales.
Part of our social media advertising strategy involved using highly targeted ad creatives coupled with Facebook’s targeting, placement, and measurement tools to gain insights, deliver ad content relevant to the user journey, and increase tracked revenue conversions. We focused on creating Custom Audiences and lookalike audiences to reach prospective customers with highly relevant content.
We also ran social media advertising campaigns aimed at entering new markets such as New Zealand, Hong Kong and UAE - with the focus on generating MQLs for the sales team.
Overall we reached ROAS of around 5, which was a higher than projected ROI.