Social Media Strategy
One of our social media strategy projects and its implementation involved a Dubai F&B brand - BookMunch.
About: BookMunch is an award-winning Dubai cafe & restaurant - unique combination of great food in a reading room environment has attracted and entertained impressive numbers of customers of all ages, and with five awards in tow.
Social Media Objectives for BookMunch: To build brand awareness amongst those new to Dubai (usually expats) along with retaining current customers and attracting new customers.
Facebook & Instagram: We developed a specific tone of voice for this family friendly cafe brand to reflect the ethos of the brand along with attracting its target audience through Facebook and Instagram content that focuses heavily on much loved dishes, customer experience, the warmth of the place, and always going over and above for customers - be it at the cafe or via social media channels. BookMunch even made it on the Hotelier Middle East's ''30 F&B brands to follow on social media'' list!
Popular Campaign: One of the campaigns Boguslavsky & Co came up for BookMunch was to utilise one of their most popular social media channels, Facebook, to showcase their team from a storytelling, narrative perspective by launching a new Facebook series of posts titled 'Humans of BookMunch'. These series of Facebook posts have allowed us to 'show and tell' BookMunch's customers about the people with whom they interact on a daily basis with but might not know anything about.