Online Editorial Publication for DTC brand

Project: Our agency was contracted to conceptualise, research and come up with a novel idea to establish an additional source of both leads & revenue generation for a DTC eCommerce brand.

Results: We created, conceived & executed the launch of ‘Bathroom Empire’ - a first of its kind online magazine that merges the bathroom industry with storytelling. Brainstormed, assigned & edited all articles along with collaborating with the content writers.

Bathroom Empire is a magazine with a heart - from humorous parenting stories to heartfelt wellness articles, not to mention books/films/pop culture - all with one thing in common: BATHROOMS. The focus was on making people fall in love with their bathrooms through the medium of storytelling.

Launching this kind of digital magazine, with handpicked columnists from around the globe, and stories that resonate with readers served as the key focus on delivering compelling content that was as engaging as it was meaningful.