Video Content Strategy for a Tech Startup

Project: One of our European tech startup clients was Joan  (by Visionect) - the focus was on researching, compiling and implementing an omni-channel digital strategy along with a content strategy for their social media channels. One of the content themes focused on brand awareness through innovative video marketing.

Inspired by Jimmy Kimmel's series of celebrities reading mean tweets about themselves, I asked some of the Joan team to read (and address) a few of the Instagram comments they have recently received over on their Instagram profile.

This was the final result - not only were we able to address some of the more ridiculous questions but we were able to showcase the product and the team behind the product: