Marketing Health Tech Startups

Projects: We’ve worked with three startup brands in the health tech sector in 2021 & 2022. ProReal (UK mental health startup) + Wismed (Urology medical devices brand) + X-Lab (diagnostic tech SaaS, test & trace in the UK) - two of the organizations were UK health technology startups & the third one was a South African based med tech business targeting the UK & Europe regions. 

The core focus of the consultancy/contract work was on developing a marketing strategy to grow & scale these healthcare technology startups with focus on building marketing functions and brand building longevity for these organizations. Numerous healthcare industry nuances had to be taken into consideration including straddling advocacy and educational components, clinical and technology / software limitations, along with trial environments

Our founder & MD, Marianna Boguslavsky has a strong academic background in health as she has a four year Honours Psychology Degree & a Master's Degree in Health Management. Thus not only do we bring a wealth of technology startups marketing experience to the health tech brands that we work with but also multidisciplinary academic knowledge and research in the health industry