What does digital transformation in marketing look like?
Digital transformation in marketing refers to the process of using digital technologies, tools, platforms, and strategies to transform the way businesses promote their products and services, engage with their target audiences, and analyse customer behaviour. This typically involves leveraging data, analytics, automation, and artificial intelligence to transform their marketing efforts.
Some examples of a need existing for digital transformation in the marketing function of your business could include:
Lack of centralised marketing platforms
Teams working in silos
Requirement to build a level of understanding around technology capabilities.
Lack of knowledge of digital roadmaps & digital strategies
Developing the same solutions multiple times instead of innovating
Key areas where we can bring value in the sphere of digital marketing transformation:
***Highly skilled in driving digital transformation focused on marketing, specifically reviewing MarTech stacks, processes, and platforms.
***Extensive experience in building and leading digital marketing teams, especially remote teams.
****Digital Marketing Audits and Strategy - identifying areas of improvement in digital marketing strategies and processes
